Three years ago, Drew Advertising was asked to lead the marketing efforts for San Jose Mission’s annual Fiesta event, MissionFest. “Mission San Jose is where I’m from,” stated agency owner Andrew Anguiano, “my family has deep roots in San Antonio and it was a no brainer that we would support the church.”
MissionFest began as a church festival and under Drew Advertising’s marketing efforts it is quickly becoming a Fiesta signature event. In just two years, the event has doubled in attendance, doubled it’s sponsorships and netted $41,000 in it’s 2012 effort. Shattering previous fundraising efforts.
“When we were in our early meetings it was important for us to capitalize on our unique positioning, we are the only event at a mission,” continued Anguiano, “we quickly decided to move the festival back to the church (it previously was at Mission County Park) and become a destination event.” The move proved to be a good call for the small parish community.
Drew Advertising was instrumental in the branding of the event, consulting on entertainment and developing a comprehensive promotion calendar that placed the event on television, radio, print and web.
“Our company enjoys donating and being a part of our community,” concluded Anguiano, “that’s how we started. Contributing to good causes is good for business.”