Results and relationships are what drove Andrew M. Anguiano to establish Drew Advertising in 2007. As our country was battling the worst recession in its history, Andrew was armed with a dream, faith, and his personal “bubble” I-Mac to help him build a vibrant and resilient agency.
From major corporations like Dell Computers, The Boeing Company, and Toyota; to local community endeavors, Drew Advertising has had the opportunity to service a diverse set of clientele. Although the size and scope of projects have varied, the agency continues to sustain its high level of service and innovation by bringing to life the vision and achievement of each client’s goals.
Among its many historical highlights, several of the agency’s projects stand out. The agency’s development and implementation of the San Antonio Area Foundation’s Spay/Neuter campaign, “Talk About It,” has been a community effort that is still continued today. The campaign strategy included hyper-targeted tactics that promoted education and connected animal welfare groups to effected areas, thus changing how communities respond to this sensitive issue. As a positive outcome of the campaign, San Antonio boasts greater partnerships with animal welfare groups such as San Antonio Pets Alive. Additionally, the city has decreased its euthanasia rates meaning more animals are being placed in foster care or adopted.
In 2009 the agency earned the opportunity to design and project manage the 10,000-square-foot Toyota Motor Manufacturing Visitor and Education Center, and within months the agency completed the state-of-the-art visitor center. The agency’s modern thinking combined with clever cost-saving tactics, has to-date saved Toyota Texas well over $2-million-dollars. As one of the agencies greatest achievements, the Toyota Motor Manufacturing Visitor and Education Center has been successful in communicating the history, processes, and value of the Toyota brand in the United States. As an added bonus, Toyota Management bestowed Drew Advertising with the highest score rating given to projects at the manufacturing plant.
What’s Happening Now
Drew Advertising today is located in west downtown San Antonio. The agency specializes in advertising and public relations for the consumer goods and beverage industry, as well as, cause marketing. Additional services include graphic design, web development and social media management.
The award-winning advertising and public relations firm currently serves Texas brands Big Red, Inc., Adam’s Extract & Spices and has been the providing marketing for Alamo Beer Company since 2012. Additional clients include Harlandale Independent School District and the City of Leon Valley.
PROVIDING RESULTS: ALAMO BEER COMPANY
Alamo Beer Company acquired the services of Drew Advertising to assist in building their marketing infrastructure. The initial challenge was to assess the types of marketing efforts being pursued and gradually introduce various other tactics to promote the brand. Along with other initiatives the agency launched “Siege Week” and “Davy Crockett’s Birthday” giving ALAMO Golden Ale new opportunities to connect to it’s fans.
In 2013, the agency developed and managed the “Let’s Build It” campaign that surrounded the most exciting groundbreaking in San Antonio history. The press conference won the 2013 El Bronce Award of Merit along with the accompanying press kit. Drew Advertising continues to market plan, strategize and is currently organizing the grand opening for the brewery later this year.
PROVIDING RESULTS: HARLANDALE INDEPENDENT SCHOOL DISTRICT
In 2013, Harlandale Independent School District had a challenge. One of the states largest charter schools built their campus in the middle of the district. The charter school’s campaign bombarded local media and targeted Harlandale students attempting to attract them to their school. The district hired Drew Advertising to strategize and counter the competitor’s barrage.
Evolving an existing internal campaign, “Your Future Starts Here” and introducing a new external communications campaign, “This is Home,” the agency successfully defended the school district and highlighted the benefits to parents. A supplemental website was created to become the districts online “brochure” and the agency designed and updated the district’s literature. Yard signs were distributed with the “This is Home” logo, fans were created, a direct mail campaign was implemented plus videos of successful alumni were produced. Drew Advertising won the 2013 El Bronce Award for Merit for the district brochure and supplemental website plus an award of excellence for the videos.
PROVIDING RESULTS: ADAMS EXTRACT & SPICES
125 Year-Old Adams Extract & Spices approached Drew Advertising with an opportunity to completely redesign the labeling for over 20 of it’s products. The project was no easy task. Working closely with Adams development team, our job was to inspire and create packaging that would convince the sales leadership that a change was needed to compete on shelf with a multitude of competitors. After several rounds of designs, presentations and production, the new labels hit Walmart, HEB, Berkshires and other grocery trains throughout the country. Additionally, the agency has been turned to for support in other packaging design projects including Adams Red Velvet Cake Kit, it’s pepper line and other products.
PROVIDING RESULTS: BIG RED
Big Red sought Drew Advertising in the Spring of 2014 to manage a brand activation for their zero calorie beverage Big Red Zero. In a matter of 2 weeks the agency coordinated brand presence at 14 events and distributed close to 30,000 samples. The project included selecting sampling sites, hiring and training ambassadors and data collection from events that was then placed in a report given to the corporate marketing team. The agency will complete the project this June.