Six Years Has Taught Us A Few Things

As we approach our six year anniversary there are lot of things we are thankful for and proud of. In 2007, in the heart of the worst recession in our country’s history, Drew Advertising was born. Since then, the company has ebbed and flowed with the changing marketplace. Adapting to client needs and developing processes and standards that meet the goals of companies in this new economy. With the support and partnerships of our many friends and clients, we can confidently say that we’ve got something good happening here at Drew.

Among the many changes in the last few years is our approach to web-based marketing and consumer outreach. Our comprehensive marketing approach to both components allows us to more accurately target prime prospects and deliver brand messaging accurately and efficiently.

Content is king. Drew Advertising, has been an early adopter to creative content development. You see it here on our website. We have moved away from a traditional web format and are developing a more interactive, social media linked and content driven site. Providing our clients opportunities to increase their SEO & SEM plus allowing us to share with businesses of all sizes how we think. Markets are not stagnant, neither should we.

Continuous communication and easy to understand marketing outlines give clients control of their marketing team. “We work for you,” is a clearly understood principle with us and our vendor partners. Constant dialogue allows us to build better plans and better billing systems.

We believe in innovation. Our teams are constantly figuring out ways to better serve our clients, providing maximum ROI. We are always looking for tools to keep our clients competitive in the marketplace.

Finally, we are not a contractor, we are your marketing team. Our goal is to build marketing objectives with your company and execute our tactics. Delivering results and creating lasting relationships. We are in business, just like you. We both need to win.There is no magic bullet in marketing, but a good team can provide you with the arsenal you need to be competitive.

We hope that you consider or reconsider Drew Advertising for your future communication needs. If anything, check back to our site and get the latest marketing information. We are truly invested in your success, whether you’re a client or not.

5 Things To Watch For When Watching Super Bowl Ads

Leave a reply

I’ve created my fair share of TV commercials and I absolutely have seen more TV commercials than any normal human should see. Have you ever wondered why companies have commercials in the first place? Furthermore, have you ever wondered how some brands actually let a commercial see the light of day? For guys like me, whose DNA contains art direction,the latter question can get me yelling at the TV Screen or whatever device I’m watching!

So what makes a good commercial? That can be debatable and usually depends on a myriad of factors. However, good TV commercials contain similar qualities and are usually created by the world’s largest brands. The consumer has been painstakingly researched, the messaging has been carefully analyzed, directors have been interviewed and selected, scripts written, actors reviewed and chosen, shooting sites picked, sets and wardrobe decided upon and calendars set. Phew! Just to get on TV requires so much work but that can only mean one thing…the consumer, YOU, are that important!

Here are some things you should look for this Super Bowl Sunday when viewing your million dollar commercials:

1. Entertained: Was it interesting to hold your attention for more than 5 seconds?

2. Comprehensive: Could you easily follow what was being said?

3. Emotional: Does the commercial create an emotion that causes you to the react to the brand?

4. Memorable: Do you even remember what company was trying to get your attention?

5. Actionable: Will you purchase the product or visit the website or talk about it to friends?

Well that’s it. Of course, communication scholars will dissect the commercials and can probably add a few hundred things to my list. But at the end of the day, the consumer is the boss. YOU will be the deciding factor. So enjoy the million dollars it took to reach you and appreciate the barrage of commercials on Super Bowl Sunday. I almost forgot, enjoy the football game that happens in between. I know I will!

Hey Marketer…Don’t Forget You’re A Consumer

Leave a reply

When an intern enters the fast paced world of advertising they’re eyes are glistening with anticipation and their brains are loaded with marketing theory. Usually when they sit across from me one of the first questions I ask is “What brand inspires you and why?” The response usually goes something like this, “That’s a good question. I wasn’t prepared for that one. Let me think.”

Simple question, or is it? As professional marketers or newbie marketers we can sometimes forget that we are consumers, live with consumers and are surrounded by….you guessed it….consumers! However, our clients don’t pay us to give them that simple equation for success. They expect us, marketers, to think beyond the usual. To outpace their competition with innovative strategies that secure their place in the market. No doubt, we should and must do that.

However, a basic checklist of your own personal likes and dislikes can ensure that level one marketing ideas are covered.

For example, how do you as a consumer react to a brand. What are your initial thoughts? You probably are going to assess your own needs and apply them to the situation. Then you’ll go through a sequence of feelings. Those initial reactions, your “Personal Consumer Reaction” can provide incredible insight. So then take your personal insights and apply them to your marketing best practices and what do you get? Probably a good idea.

The bottom line is before you apply your consumer engagement strategy utilizing quantitative and qualitative research, don’t forget you too are a consumer. You were taught how to shop when you were a kid. You are continuously marketed to. You will forever be marketed to. Pay attention to your feelings, observe the market and create great ideas that make your clients money.

That’s what I think…what do you think?

Word of Mouth Works In Many Forms

Leave a reply

Word of mouth, or personal testimony, is a marketing method that has been around since the first person decided to provide a good or service to another – and it will continue as long as humanity engages in trade. Word of mouth is invaluable in this age of multimedia and technology because of its power to communicate benefits and product information in a trusted manner; from a friend, relative, or other respected person.

For some industries “word of mouth” is the ideal channel to consider when communicating to a target audience. Industries like legal services, health care, social organizations, even beauty and fashion
are concerned with important, even personal, aspects of one’s life. Choosing the right lawyer, treatment, or representation of self can be essential, and people often make choices based on a previous experience shared by a trusted source.

Generating sales often takes a variety of tactics. Depending on the goals of an organization, “word of mouth” can be the most efficient and the best return on investment. For others, “word of mouth” may
not be enough to fully engage the consumer. However, including “word of mouth” in the mix along with a variety of tools (i.e. online, public relations, broadcast, print) can pack a powerful punch in a recipe tailored to deliver on your business objectives.

So don’t diss, “word of mouth.” Talk it up!

We have experience developing strategies that get people talking! Email us at inquiry@drewadvertising.com