March marks our 7th year anniversary as a marketing communications agency in San Antonio. Although, advertising is in our name, we’ve been able to do so much more. In the shadow of the global financial crisis, what is now considered the worst financial crisis since the Great Depression, Drew Advertising started out of my closet on the Southside of San Antonio. With little money in the bank, a dream and a lot of faith the journey began.
Has it been easy? Absolutely not. Honestly, it’s been the hardest job I’ve ever had. It definitely comes at a cost, literally and figuratively. Would I do it again? Absolutely YES. But what if there was a way I could go back into time and give young Drew Advertising some advice about what the future would hold? Well I think the following thoughts would be appropriate.
1. You know more than you think. Don’t be afraid to speak your mind.
There will be a tendency to rely on other people to make decisions. Don’t get me wrong, people with more experience can provide valuable insight. Take what they are saying, consider it, use it if you need it, but most importantly come to your own conclusion. It’s your reputation, dammit, say what you think or you might regret the outcomes. Don’t be afraid.
2. Appreciate the good clients. Especially, if they are paying and they like you.
A large part of business is chemistry. Part of that chemistry is how well you deliver results with a customer and whether you are being paid fairly for your service. Of course, you need to be providing a service that is worth paying for! At the end of the day, if you aren’t getting paid that can really effect you emotionally and that sucks. Especially, if you have bills to pay. Value your relationships with customers and work with integrity. By the way, the good clients you will meet are really, really good. They will treat you awesome, so treat them awesome.
3. Learn to CUT what’s draining your business.
I always find it funny, how when SOME people hire companies (thank God it’s not everyone) for services, they think it means that they own them. What makes it even more peculiar is they also have all the answers. That’s not good for anyone. Hey, you can run your business the way you run your business. But when their culture is different than yours, it can disrupt your mojo. CUT THEM and run. Either way, you are going to lose something…your choice…money or sanity.
4. It’s not personal Sonny, it’s strictly business.
That right there is the most brilliant line ever uttered in the history of business – thank you Don Corlione. There are some rude people in this world and there are awesome people. Rejection is a necessary part of business. Yeah, there are going to be jerks. Don’t let it get to you. There are more great people out there, than bad people. Roll with the punches. It gets easier. Hey and enjoy the victories, they were hard fought.
5. Manage your time.
The reason you got into business was because you wanted to do other things that mean a great deal to you. You can do those things, but you can’t over commit. After all, your business is what pays your bills. So spend more time on that, than on causes. You can’t help the world living under a bridge, it’s okay to say no.
6. Surround yourself with good people and never stop learning.
Okay, I know that’s two thoughts, but they are connected. Good people make you better and so does continuous learning. Good people and good books, blogs & podcasts can inspire and motivate you. Appreciate both.
7. Most importantly, know what it is real and what is not real.
There is nothing more important than those people who cared about you before you started your business. The ones who believed in you when you came up with the idea to start Drew Advertising. Your relationships are going to change. Some of people will stop believing in you. The others will stay for the ride. Give thanks to God that they are still there. No one will ever fully understand the things that go on in your head, or the amount of decisions you have to make. Don’t expect them too. Just be the best you can be, treat those people who really love you, with love.
Oh, there are mean spirited people, that doesn’t mean you have to reciprocate those feelings. God didn’t put you on this earth to be a jack ass. He put you here to change your life and the lives of the people around you. Continue to work hard, work with purpose, never give up and smile because 7 years from now, you will still be in business.
Thanks to everyone who has been part of Drew Advertising’s history. I appreciate your contribution to this story. I wish you all good health, good times and great success. On towards the next 7!
About Andrew M. Anguiano
Andrew is owner of Drew Advertising a San Antonio based Advertising and Public Relations firm. Starting his career as a graphic designer, Anguiano has worked with a variety of brands at multiple levels. Clients have included Dell Computers, Boeing Corporation, Toyota Motor Manufacturing, City of San Antonio and others. Currently, Drew Advertising specializes in consumer packaged goods and cause advertising for public entities. Currently the agency is planning and managing the brand communications for Alamo Beer Company, San Antonio’s soon-to-be largest craft brewery, Harlandale Independent School District, The City of Leon Valley, Adams Extract and Spices, Ole Avocado, Dorcol Distilling Company and others.