What? I didn’t know you all did that. Well now you do.

Drew_About_Us

What? I didn’t know you all did that. Well now you do.

Results and relationships are what drove Andrew M. Anguiano to establish Drew Advertising in 2007. As our country was battling the worst recession in its history, Andrew was armed with a dream, faith, and his personal “bubble” I-Mac to help him build a vibrant and resilient agency.

From major corporations like Dell Computers, The Boeing Company, and Toyota; to local community endeavors, Drew Advertising has had the opportunity to service a diverse set of clientele. Although the size and scope of projects have varied, the agency continues to sustain its high level of service and innovation by bringing to life the vision and achievement of each client’s goals.

Among its many historical highlights, several of the agency’s projects stand out. The agency’s development and implementation of the San Antonio Area Foundation’s Spay/Neuter campaign, “Talk About It,” has been a community effort that is still continued today. The campaign strategy included hyper-targeted tactics that promoted education and connected animal welfare groups to effected areas, thus changing how communities respond to this sensitive issue.  As a positive outcome of the campaign, San Antonio boasts greater partnerships with animal welfare groups such as San Antonio Pets Alive. Additionally, the city has decreased its euthanasia rates meaning more animals are being placed in foster care or adopted.

In 2009 the agency earned the opportunity to design and project manage the 10,000-square-foot Toyota Motor Manufacturing Visitor and Education Center, and within months the agency completed the state-of-the-art visitor center. The agency’s modern thinking combined with clever cost-saving tactics, has to-date saved Toyota Texas well over $2-million-dollars.  As one of the agencies greatest achievements, the Toyota Motor Manufacturing Visitor and Education Center has been successful in communicating the history, processes, and value of the Toyota brand in the United States. As an added bonus, Toyota Management bestowed Drew Advertising with the highest score rating given to projects at the manufacturing plant.

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What’s Happening Now
Drew Advertising today is located in west downtown San Antonio. The agency specializes in advertising and public relations for the consumer goods and beverage industry, as well as, cause marketing. Additional services include graphic design, web development and social media management.

The award-winning advertising and public relations firm currently serves Texas brands Big Red, Inc., Adam’s Extract & Spices and has been the providing marketing for Alamo Beer Company since 2012. Additional clients include Harlandale Independent School District and the City of Leon Valley.

PROVIDING RESULTS: ALAMO BEER COMPANY
Alamo Beer Company acquired the services of Drew Advertising to assist in building their marketing infrastructure. The initial challenge was to assess the types of marketing efforts being pursued and gradually introduce various other tactics to promote the brand. Along with other initiatives the agency launched “Siege Week” and “Davy Crockett’s Birthday” giving ALAMO Golden Ale new opportunities to connect to it’s fans.

In 2013, the agency developed and managed the “Let’s Build It” campaign that surrounded the most exciting groundbreaking in San Antonio history. The press conference won the 2013 El Bronce Award of Merit along with the accompanying press kit. Drew Advertising continues to market plan, strategize and is currently organizing the grand opening for the brewery later this year.

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PROVIDING RESULTS: HARLANDALE INDEPENDENT SCHOOL DISTRICT
In 2013, Harlandale Independent School District had a challenge. One of the states largest charter schools built their campus in the middle of the district. The charter school’s campaign bombarded local media and targeted Harlandale students attempting to attract them to their school. The district hired Drew Advertising to strategize and counter the competitor’s barrage.

Evolving an existing internal campaign, “Your Future Starts Here” and introducing a new external communications campaign, “This is Home,” the agency successfully defended the school district and highlighted the benefits to parents. A supplemental website was created to become the districts online “brochure” and the agency designed and updated the district’s literature. Yard signs were distributed with the “This is Home” logo, fans were created, a direct mail campaign was implemented plus videos of successful alumni were produced. Drew Advertising won the 2013 El Bronce Award for Merit for the district brochure and supplemental website plus an award of excellence for the videos.

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View MaryCarmen Lopez Video Here

View Ruben Sepulveda Video Here

Visit ThisisHISD.com By Clicking Here


PROVIDING RESULTS: ADAMS EXTRACT & SPICES

125 Year-Old Adams Extract & Spices approached Drew Advertising with an opportunity to completely redesign the labeling for over 20 of it’s products. The project was no easy task. Working closely with Adams development team, our job was to inspire and create packaging that would convince the sales leadership that a change was needed to compete on shelf with a multitude of competitors. After several rounds of designs, presentations and production, the new labels hit Walmart, HEB, Berkshires and other grocery trains throughout the country. Additionally, the agency has been turned to for support in other packaging design projects including Adams Red Velvet Cake Kit, it’s pepper line and other products.

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PROVIDING RESULTS: BIG RED
Big Red sought Drew Advertising in the Spring of 2014 to manage a brand activation for their zero calorie beverage Big Red Zero. In a matter of 2 weeks the agency coordinated brand presence at 14 events and distributed close to 30,000 samples. The project included selecting sampling sites, hiring and training ambassadors and data collection from events that was then placed in a report given to the corporate marketing team. The agency will complete the project this June.

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7 Thoughts For 7 Years

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7 Thoughts For 7 Years

March marks our 7th year anniversary as a marketing communications agency in San Antonio. Although, advertising is in our name, we’ve been able to do so much more. In the shadow of the global financial crisis, what is now considered the worst financial crisis since the Great Depression, Drew Advertising started out of my closet on the Southside of San Antonio. With little money in the bank, a dream and a lot of faith the journey began.

Has it been easy? Absolutely not. Honestly, it’s been the hardest job I’ve ever had. It definitely comes at a cost, literally and figuratively. Would I do it again? Absolutely YES. But what if there was a way I could go back into time and give young Drew Advertising some advice about what the future would hold? Well I think the following thoughts would be appropriate.

1. You know more than you think. Don’t be afraid to speak your mind.
There will be a tendency to rely on other people to make decisions. Don’t get me wrong, people with more experience can provide valuable insight. Take what they are saying, consider it, use it if you need it, but most importantly come to your own conclusion. It’s your reputation, dammit, say what you think or you might regret the outcomes. Don’t be afraid.

2. Appreciate the good clients. Especially, if they are paying and they like you.
A large part of business is chemistry. Part of that chemistry is how well you deliver results with a customer and whether you are being paid fairly for your service. Of course, you need to be providing a service that is worth paying for! At the end of the day, if you aren’t getting paid that can really effect you emotionally and that sucks. Especially, if you have bills to pay. Value your relationships with customers and work with integrity. By the way, the good clients you will meet are really, really good. They will treat you awesome, so treat them awesome.

3. Learn to CUT what’s draining your business.
I always find it funny, how when SOME people hire companies (thank God it’s not everyone) for services, they think it means that they own them. What makes it even more peculiar is they also have all the answers. That’s not good for anyone. Hey, you can run your business the way you run your business. But when their culture is different than yours, it can disrupt your mojo. CUT THEM and run. Either way, you are going to lose something…your choice…money or sanity.

4. It’s not personal Sonny, it’s strictly business.
That right there is the most brilliant line ever uttered in the history of business – thank you Don Corlione. There are some rude people in this world and there are awesome people. Rejection is a necessary part of business. Yeah, there are going to be jerks. Don’t let it get to you. There are more great people out there, than bad people. Roll with the punches. It gets easier. Hey and enjoy the victories, they were hard fought.

5. Manage your time. 
The reason you got into business was because you wanted to do other things that mean a great deal to you. You can do those things, but you can’t over commit. After all, your business is what pays your bills. So spend more time on that, than on causes. You can’t help the world living under a bridge, it’s okay to say no.

6. Surround yourself with good people and never stop learning.
Okay, I know that’s two thoughts, but they are connected. Good people make you better and so does continuous learning. Good people and good books, blogs & podcasts can inspire and motivate you. Appreciate both.

7. Most importantly, know what it is real and what is not real.
There is nothing more important than those people who cared about you before you started your business. The ones who believed in you when you came up with the idea to start Drew Advertising. Your relationships are going to change. Some of people will stop believing in you. The others will stay for the ride. Give thanks to God that they are still there. No one will ever fully understand the things that go on in your head, or the amount of decisions you have to make. Don’t expect them too. Just be the best you can be, treat those people who really love you, with love.

Oh, there are mean spirited people, that doesn’t mean you have to reciprocate those feelings. God didn’t put you on this earth to be a jack ass. He put you here to change your life and the lives of the people around you. Continue to work hard, work with purpose, never give up and smile because 7 years from now, you will still be in business.

Thanks to everyone who has been part of Drew Advertising’s history. I appreciate your contribution to this story. I wish you all good health, good times and great success. On towards the next 7!

About Andrew M. Anguiano
Andrew is owner of Drew Advertising a San Antonio based Advertising and Public Relations firm. Starting his career as a graphic designer, Anguiano has worked with a variety of brands at multiple levels. Clients have included Dell Computers, Boeing Corporation, Toyota Motor Manufacturing, City of San Antonio and others. Currently, Drew Advertising specializes in consumer packaged goods and cause advertising for public entities. Currently the agency is planning and managing the brand communications for Alamo Beer Company, San Antonio’s soon-to-be largest craft brewery, Harlandale Independent School District, The City of Leon Valley, Adams Extract and Spices, Ole Avocado, Dorcol Distilling Company and others.

 

 

 

 

5 Ways To Build A Brand Customers Love

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5 Ways To Build A Brand Customers Love

Most brands start off similarly. It’s usually with an idea for a product or service. The product/service then turns into an opportunity to make money. The opportunity to make money turns into “I need someone to buy what I’m selling.” Then the question arises – who do I know that would buy from me? And the answer usually becomes family, friends of family, former coworkers or acquaintances, etc. Why are these usually your first customers?

You’ve built a relationship. They love you, well at least like you enough to buy what you’re selling. They trust you.  They’ve seen you work your idea for months. Or they’ve seen your results in a particular service for a few years. They’ve observed your attitude. Seen your passion and are willing to give you a shot. These start-ups are executing the basics of marketing. By the way, every company has similar beginnings.

So what are we really saying?

Your product or service becomes a part of people’s lives. So think about it? Who do you want in your life? In that same line of thought, what brands do you want in your life? You want brands that you can trust. You want them to provide a benefit to your life. You want to build a consumer relationship.

This thought, hopefully, begins to open up how your brand is speaking to consumers and ultimately building a lasting relationship. Here are five quick tips to begin the process:

1. Understand who your customer is. – “You like people who get you.”

2. Be where your customers are. - “You feel comfortable with people from your neighborhood. They get you. ”

3. Deliver what you say you’re going to deliver. – “You don’t want skitzo friends in your life. If you said you were going to give them something, do it.”

4. Listen - “If you don’t provide attention, your friends will leave you.”

5. Improve - “We always like friends who make us better. Improving our life and not a drab.”

The really good brands do these things like clockwork and understand the importance of maintaining close and strong relationships with their “friends”. Of course, in many instances, when brands want to amp up their relationships they hire professionals, internally and/or externally, to maintain consistent connections.

So is your brand becoming stagnant? Are you losing your foothold with your consumer? Well think about your relationship. It might be time for a professional to examine it. Whether it be us, or someone else it could do your business good.

About Andrew M. Anguiano
Andrew is owner of Drew Advertising a San Antonio based Advertising and Public Relations firm. Starting his career as a graphic designer, Anguiano has worked with a variety of brands at multiple levels. Clients have included Dell Computers, Boeing Corporation, Toyota Motor Manufacturing, City of San Antonio and others. Currently, Drew Advertising specializes in consumer packaged goods and cause advertising for public entities. Currently the agency is planning and managing the brand development for Alamo Beer Company, San Antonio’s soon-to-be largest craft brewery, Harlandale Independent School District, The City of Leon Valley, Adams Extract and Spices, Ole Avocado, Dorcol Distilling Company and others.

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5 tips for viewing Super Bowl commercials

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5 tips for viewing Super Bowl commercials

In my professional career, I have created my fair share of TV commercials and have seen more than any normal human should. Have you ever wondered why companies have commercials in the first place? Furthermore, have you ever wondered how some brands actually let a commercial see the light of day? For people like me, whose has creativity in my DNA , the latter question can get me yelling at my screen!

So what makes a good commercial? That can be debatable and usually depends on a myriad of factors. However, I can comfortably say that good TV commercials contain similar qualities and for the most part are being created by some big brands with deep pockets. The viewer has been painstakingly researched, the messaging has been carefully analyzed, directors have been interviewed and selected, scripts written, actors reviewed and chosen, shooting sites picked, sets and wardrobe decided, media planned and bought and calendars set. Phew! Just to get on TV requires so much work but that can only mean one thing…the consumer, YOU, are that important!

Here are some things that I’ll be looking for this Super Bowl Sunday when viewing million dollar commercials:

1. Entertained: Was it interesting to hold your attention for more than 5 seconds?

2. Comprehensive: Could you easily follow what was being said?

3. Emotional: Does the commercial create an emotion that causes you to feel the brand?

4. Memorable: Do you even remember what company was trying to get your attention?

5. Actionable: Will you purchase the product or visit the website or talk about it to friends?

Well that’s it. Of course, communication scholars will dissect the commercials and can probably add a few hundred things to my list. But at the end of the day, the consumer is the boss. YOU will be the deciding factor. So enjoy the million dollars it took to reach you and appreciate the barrage of commercials on Super Bowl Sunday. I almost forgot, enjoy the football game that happens in between. I know I will!

About Andrew M. Anguiano
Andrew is owner of Drew Advertising a San Antonio based Advertising and Public Relations firm. Starting his career as a graphic designer, Anguiano has worked with a variety of brands at multiple levels. Clients have included Dell Computers, Boeing Corporation, Toyota Motor Manufacturing, City of San Antonio and others. Currently, Drew Advertising specializes in consumer packaged goods and cause advertising for public entities. Currently the agency is planning and managing the brand development for Alamo Beer Company, San Antonio’s soon-to-be largest craft brewery, Harlandale Independent School District, The City of Leon Valley, Adams Extract and Spices, Ole Avocado, Dorcol Distilling Company and others.

Six Years Has Taught Us A Few Things

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Six Years Has Taught Us A Few Things

As we approach our six year anniversary there are lot of things we are thankful for and proud of. In 2007, in the heart of the worst recession in our country’s history, Drew Advertising was born. Since then, the company has ebbed and flowed with the changing marketplace. Adapting to client needs and developing processes and standards that meet the goals of companies in this new economy. With the support and partnerships of our many friends and clients, we can confidently say that we’ve got something good happening here at Drew. 

Among the many changes in the last few years is our approach to web-based marketing and consumer outreach. Our comprehensive marketing approach to both components allows us to more accurately target prime prospects and deliver brand messaging accurately and efficiently.

Content is king. Drew Advertising, has been an early adopter to creative content development. You see it here on our website. We have moved away from a traditional web format and are developing a more interactive, social media linked and content driven site. Providing our clients opportunities to increase their SEO & SEM plus allowing us to share with businesses of all sizes how we think. Markets are not stagnant, neither should we.

Continuous communication and easy to understand marketing outlines give clients control of their marketing team. “We work for you,” is a clearly understood principle with us and our vendor partners. Constant dialogue allows us to build better plans and better billing systems. 

We believe in innovation. Our teams are constantly figuring out ways to better serve our clients, providing maximum ROI. We are always looking for tools to keep our clients competitive in the marketplace.

Finally, we are not a contractor, we are your marketing team. Our goal is to build marketing objectives with your company and execute our tactics. Delivering results and creating lasting relationships. We are in business, just like you. We both need to win.There is no magic bullet in marketing, but a good team can provide you with the arsenal you need to be competitive.

We hope that you consider or reconsider Drew Advertising for your future communication needs. If anything, check back to our site and get the latest marketing information. We are truly invested in your success, whether you’re a client or not.

5 Things To Watch For When Watching Super Bowl Ads

featuredfootball

5 Things To Watch For When Watching Super Bowl Ads

I’ve created my fair share of TV commercials and I absolutely have seen more TV commercials than any normal human should see. Have you ever wondered why companies have commercials in the first place? Furthermore, have you ever wondered how some brands actually let a commercial see the light of day? For people like me, whose DNA contains art direction, the latter question can get me yelling at my screen!

So what makes a good commercial? That can be debatable and usually depends on a myriad of factors. However, good TV commercials contain similar qualities and for the most part are being put out by some big brands with deep pockets. The viewer has been painstakingly researched, the messaging has been carefully analyzed, directors have been interviewed and selected, scripts written, actors reviewed and chosen, shooting sites picked, sets and wardrobe decided upon and calendars set. Phew! Just to get on TV requires so much work but that can only mean one thing…the consumer, YOU, are that important!

Here are some things you should look for this Super Bowl Sunday when viewing million dollar commercials:

1. Entertained: Was it interesting to hold your attention for more than 5 seconds?

2. Comprehensive: Could you easily follow what was being said?

3. Emotional: Does the commercial create an emotion that causes you to feel the brand?

4. Memorable: Do you even remember what company was trying to get your attention?

5. Actionable: Will you purchase the product or visit the website or talk about it to friends?

Well that’s it. Of course, communication scholars will dissect the commercials and can probably add a few hundred things to my list. But at the end of the day, the consumer is the boss. YOU will be the deciding factor. So enjoy the million dollars it took to reach you and appreciate the barrage of commercials on Super Bowl Sunday. I almost forgot, enjoy the football game that happens in between. I know I will!

Hey Marketer…Don’t Forget You’re A Consumer

Hey Marketer…Don’t Forget You’re A Consumer

When an intern enters the fast paced world of advertising they’re eyes are glistening with anticipation and their brains are loaded with marketing theory. Usually when they sit across from me one of the first questions I ask is “What brand inspires you and why?” The response usually goes something like this, “That’s a good question. I wasn’t prepared for that one. Let me think.”

Simple question, or is it? As professional marketers or newbie marketers we can sometimes forget that we are consumers, live with consumers and are surrounded by….you guessed it….consumers! However, our clients don’t pay us to give them that simple equation for success. They expect us, marketers,  to think beyond the usual. To outpace their competition with innovative strategies that secure their place in the market. No doubt, we should and must do that.

However, a basic checklist of your own personal likes and dislikes can ensure that level one marketing ideas are covered.

For example, how do you as a consumer react to a brand. What are your initial thoughts? You probably are going to assess your own needs and apply them to the situation. Then you’ll go through a sequence of feelings. Those initial reactions, your “Personal Consumer Reaction” can provide incredible insight. So then take your personal insights and apply them to your marketing best practices and what do you get? Probably a good idea.

The bottom line is before you apply your consumer engagement strategy utilizing quantitative and qualitative research, don’t forget you too are a consumer. You were taught how to shop when you were a kid. You are continuously marketed to. You will forever be marketed to. Pay attention to your feelings, observe the market and create great ideas that make your clients money.

That’s what I think…what do you think?

Word of Mouth Works In Many Forms

Word of Mouth Works In Many Forms

Word of mouth, or personal testimony, is a marketing method that has been around since the first person decided to provide a good or service to another – and it will continue as long as humanity engages in trade. Word of mouth is invaluable in this age of multimedia and technology because of its power to communicate benefits and product information in a trusted manner; from a friend, relative, or other respected person.

For some industries “word of mouth” is the ideal channel to consider when communicating to a target audience. Industries like legal services, health care, social organizations, even beauty and fashion
are concerned with important, even personal, aspects of one’s life. Choosing the right lawyer, treatment, or representation of self can be essential, and people often make choices based on a previous experience shared by a trusted source.

Generating sales often takes a variety of tactics. Depending on the goals of an organization, “word of mouth” can be the most efficient and the best return on investment. For others, “word of mouth” may
not be enough to fully engage the consumer. However, including “word of mouth” in the mix along with a variety of tools (i.e. online, public relations, broadcast, print) can pack a powerful punch in a recipe tailored to deliver on your business objectives.

So don’t diss, “word of mouth.” Talk it up!

We have experience developing strategies that get people talking! Email us at inquiry@drewadvertising.com