Handling a Texas-sized Groundbreaking

Alamo_Groundbreaking

Handling a Texas-sized Groundbreaking

In December, Drew Advertising led the efforts in managing the ground breaking for San Antonio’s largest craft brewing facility. Alamo Beer Company founded in 1997 by Eugene Simor recently held an event that kicked in gear construction of an 8-million dollar, 18,000 square-foot facility on San Antonio’s downtown east side.

“Part of our strategy was to do something different. Eugene is hands on with our efforts. After a few brainstorming sessions and led by his idea to pull a keg from the ground we came up with something clever,” stated Andrew Anguiano, CEO of Drew Advertising. With a keg buried in a pile of mulch and special guests pulling a rope, the press conference was completed without a hitch. “We believe that it’s important for us to listen to our clients, understand their vision, understand our markets and bridge them together. Always creating successful outcomes. At the end of the day, that’s what we had, a successful event,” concluded Anguiano.

Estimated attendance for the press conference was well over 200 guests on one of San Antonio’s most blistery days. Every major media outlet was represented, including several bloggers from across the state and colleagues from the beer industry. Of course, several supporters and friends of the company filled the 30 ft x 60 ft tent adding electricity to the day.

Alamo_2

Planning for the press conference began months ahead. After a year of waiting the green light occurred in September of 2013. “We knew we had three months to get something going and that it was important that key dates were staked out,” stated Andrew. Invitations were created touting the line, “Let’s Build It” using the ALAMO Golden Ale bottle as the letter “I”. A guest list was created and media outlets were contacted to save the date. A media kit was developed to introduce the history, key employees, future brewery and official photographs.

See the media kit here

The morning started a 6 AM with the delivery of the tent and catering. Stages and sound systems were placed inside and chairs lined up. Drew Advertising was there every step of the way. “Details are important when coordinating these type of historic events. You have to be on top of every detail. You also have to have a customer who understands what it takes. Supportive customers are so important because it allows for greater results,” Anguiano said.

brewery_drawings

It was concluded that the event accomplished all the objectives set out for the day. Awareness was created and content swamped the internet. Drew Advertising is currently in the process of planning the grand opening of the brewery in the fall.

Stories About The Groundbreaking

With a Hearty Keg Pull, Alamo Beer Co. Breaks Ground on Eastside Brewery

Alamo Beer to begin work on new downtown brewery

Alamo Beer Co.’s East Side microbrewery construction underway

Alamo Beer Company breaks ground on $8 million brewery

Alamo Brewing Breaks Ground at Hays Street Bridge Location

 

ALAMO Beer Company Plans Siege Week

Siege_Week_Web

ALAMO Beer Company Plans Siege Week

ALAMO Beer Company and it’s signature brew, ALAMO Golden Ale will be promoting it’s product with several local establishments, be a part of Texas Public Radio’s Brews and Views and kick-off Alamo Siege Week with a Fandango at Backstage Live on Saturday, February 23. Doors open at 7 PM. Participants are encouraged to wear their “Frontier Gear.” Visit alamobeer.com or facebook.com/alamobeer for event details and ALAMO Siege Week Tour details.

This year marks 177th anniversary of the siege and battle of the historic Alamo.  The Alamo is one of the Texas’ most visited tourist attractions and enjoys being a cultural icon to many Americans. “Our company respects and values what the Alamo signifies and anytime we highlight our beer it gives us an opportunity to create awareness to wider audiences,” states Eugene Simor, president of ALAMO Beer Company, “This year will mark the first year our company commemorates the siege and battle. We look forward to making this an annual ritual that combines history and allows us to bring our community together.”

In August, San Antonio City Council approved a measure allowing ALAMO Beer company to move forward and acquire land to build a 25,000-square-foot microbrewery. The project will be part of an $8 million dollar investment.

Ole Avocado Looking for Your Guacamole Pictures

Ole Avocado Looking for Your Guacamole Pictures

Image

Ole Avocado is celebrating National Guacamole Day on September 16 by giving guacamole enthusiasts a chance to win H-E-B gift cards, branded items and a guacamole mashing kit throughout the month. The “I LOVE MY GUACO” photo contest is currently underway and ends September 30, 2012. Guacamole lovers are encouraged to share how they use guacamole, take a picture and submit it for a chance to win. To enter participants can visit the company’s Facebook page and click on the “I LOVE MY GUACO” tab or go to the company website at www.oleavocado.com.

“We know that people love their guacamole so we want them to show us. It’s great to share our excitement about avocados and guacamole with our fans and have them share it with us,” stated Jesus Sebastian, CEO of Ole Avocado. Ole Avocado guacamole is a San Antonio born company that is currently sold in H-E-B.

Handling a Texas-sized Groundbreaking

Alamo_Groundbreaking

Handling a Texas-sized Groundbreaking

In December, Drew Advertising led the efforts in managing the ground breaking for San Antonio’s largest craft brewing facility. Alamo Beer Company founded in 1997 by Eugene Simor recently held an event that kicked in gear construction of an 8-million dollar, 18,000 square-foot facility on San Antonio’s downtown east side.

“Part of our strategy was to do something different. Eugene is hands on with our efforts. After a few brainstorming sessions and led by his idea to pull a keg from the ground we came up with something clever,” stated Andrew Anguiano, CEO of Drew Advertising. With a keg buried in a pile of mulch and special guests pulling a rope the press conference was completed without a hitch. “We believe that it’s important for us to listen to our clients, understand their vision, understand our markets and bridge them together. Always creating successful outcomes. At the end of the day, that’s what we had, a successful event,” concluded Anguiano.

Estimated attendance for the press conference was about 200 guests on one of San Antonio’s most blistery days. Every major media outlet was represented, including several bloggers from across the state and colleagues from the beer industry. Of course, several supporters and friends of the company filled the 30 ft x 60 ft tent adding electricity to the day.

Alamo_2

Planning for the press conference began months ahead. After of a year of waiting the green light occurred in September of 2013. “We knew we had three months to get something going and that it was important that key dates were staked out,” stated Andrew. Invitations were created touting the line, “Let’s Build It” using the ALAMO Golden Ale bottle as the letter I. A guest list was created and media outlets were contacted to save the date. A media kit was developed to introduce the history, key employees, future brewery and official photographs.

See the press kit here

The morning started a 6 AM with the delivery of the tent and catering. Stages and sound systems were placed inside and chairs lined up. Drew Advertising was there every step of the way. “Details are important when coordinating these type of historic events. You have to be on top of every detail. You also have to have a customer who understands what it takes. Supportive customers are so important because it allows for greater results,” Anguiano said.

brewery_drawings

It was concluded that the event accomplished all the objectives set out for the day. Awareness was created and content swamped the internet. Drew Advertising is currently in the process of planning the grand opening of the brewery in the fall.

Stories About The Groundbreaking

With a Hearty Keg Pull, Alamo Beer Co. Breaks Ground on Eastside Brewery

Alamo Beer to begin work on new downtown brewery

Alamo Beer Co.’s East Side microbrewery construction underway

Alamo Beer Company breaks ground on $8 million brewery

Alamo Brewing Breaks Ground at Hays Street Bridge Location