In December, Drew Advertising led the efforts in managing the ground breaking for San Antonio’s largest craft brewing facility. Alamo Beer Company founded in 1997 by Eugene Simor recently held an event that kicked in gear construction of an 8-million dollar, 18,000 square-foot facility on San Antonio’s downtown east side.
“Part of our strategy was to do something different. Eugene is hands on with our efforts. After a few brainstorming sessions and led by his idea to pull a keg from the ground we came up with something clever,” stated Andrew Anguiano, CEO of Drew Advertising. With a keg buried in a pile of mulch and special guests pulling a rope, the press conference was completed without a hitch. “We believe that it’s important for us to listen to our clients, understand their vision, understand our markets and bridge them together. Always creating successful outcomes. At the end of the day, that’s what we had, a successful event,” concluded Anguiano.
Estimated attendance for the press conference was well over 200 guests on one of San Antonio’s most blistery days. Every major media outlet was represented, including several bloggers from across the state and colleagues from the beer industry. Of course, several supporters and friends of the company filled the 30 ft x 60 ft tent adding electricity to the day.
Planning for the press conference began months ahead. After a year of waiting the green light occurred in September of 2013. “We knew we had three months to get something going and that it was important that key dates were staked out,” stated Andrew. Invitations were created touting the line, “Let’s Build It” using the ALAMO Golden Ale bottle as the letter “I”. A guest list was created and media outlets were contacted to save the date. A media kit was developed to introduce the history, key employees, future brewery and official photographs.
The morning started a 6 AM with the delivery of the tent and catering. Stages and sound systems were placed inside and chairs lined up. Drew Advertising was there every step of the way. “Details are important when coordinating these type of historic events. You have to be on top of every detail. You also have to have a customer who understands what it takes. Supportive customers are so important because it allows for greater results,” Anguiano said.
It was concluded that the event accomplished all the objectives set out for the day. Awareness was created and content swamped the internet. Drew Advertising is currently in the process of planning the grand opening of the brewery in the fall.
Stories About The Groundbreaking